Big day for rappers and shoes

OK so it started with RBK's S. Carters so many years ago, which was followed by the RBK G6 (ie G-Unit), and the brand was reborn with a new persona, blah blah. Steve Stoute had removed the champagne bottle from his ass and was receiving props from marketing execs all over the world. 

Then Lugz did a Birdman sneaker. Seriously, that happened. I'm not surprised if you missed it. Then there was the PR disaster that was 310 Motoring/Game's unfortunately named 'Hurricane' sneaker, which dropped only weeks before Katrina submerged New Orleans. Nelly of course had his RBK deal, which was hampered by RBK's attempted originality. While the S. Carter was a carbon copy of the Gucci loafer and the G6 plagiarized the Adidas Stan Smith, the RBK Durrty Collection unfortunately tried something new, which never works in the world of fashion. 

This rap/sneaker thing has continued and has reached something of an apex today with three rapper-sneaker company collab stories in the news in one day. Dig it:

Soulja Boy Signs Deal With Yums Shoes

Kidz In The Hall Offered To Design Shoe For K-Swiss

Nas Inks One-Year Deal With Fila

So ... Fila, K-Swiss and ... what does that say? Yums Shoes? Wtf is Yums Shoes? Anyway, Fila, K-Swiss and Yums Shoes. Cool. I guess all the relevant sneaker brands had something useful to do with their time today. 

Doesn't Nas already have a deal with 310 Motoring anyway?